Case Study
How a Top 10 Pharma Company Consolidated 20+ Systems into One Unified SmartLaunch® Platform
"SmartLaunch® plays a vital role in helping us fulfil our mission of delivering medicines to patients faster."
"We have no single source of truth for launches."
A Top 10 global pharma company was managing launches with 20+ different systems across therapy areas and countries worldwide. This fragmented approach created data inconsistencies, inefficiencies, and high costs.
Without a centralised launch calendar, teams lacked visibility, spent a lot of time on manual reporting, and frequently reinvented launch frameworks instead of leveraging best practices. This slowed down launch execution and increased the risk of go-to-market delays.
The company implemented SmartLaunch® as a centralised platform, replacing fragmented tools with a unified system for global, regional, and country-level launch teams. This provided a single source of truth for all launch activities, improving visibility, consistency, and collaboration.
SmartLaunch® enabled the adoption, rollout and embedding of a structured global launch framework, balancing consistency with flexibility for local market needs. SmartLaunch® enabled rapid activation of new launches, cutting the average time from 12 weeks to a few clicks. The introduction of a centralised launch calendar gave teams real-time insight into critical milestones such as Regulatory Approvals, HTA, Reimbursement, and Launch Dates.
Manual reporting was eliminated, with teams now able to generate real-time reports and PowerPoint exports directly within SmartLaunch®. This removed the need for weekly and monthly status reports to be put together manually, often by external consultants. This significantly reduced costs and improved efficiency.
SmartLaunch® has become the company's single source of truth for launch planning, helping to accelerate product launches worldwide, improve decision making and drive operational efficiency at scale.
Let us show you how SmartLaunch® can become your single source of truth for global launch excellence.
Explore Features View Implementation Plan