Global Dashboard
Launch Date: 10 Aug 28
Xeljanz 2L NSCLC
Shape the Product
!
Regulatory Submission
Target Profile & Patient Journey
2
Evidence Generation
Product Differentiation
1
Brand Strategy & Campaign
Lifecycle Management (LCM)
Manufacturing & Supply
Shape the Market
2
Disease State & Landscape
3
Segmentation
2
Competitive Landscape
1
Unmet Needs
1
Value Proposition
8
Patient Advocacy
4
KOL Strategy & Engagement
3
Early Access Programmes
!
Market Access & Pricing Strategy
!
HTA & Reimbursement
8
Publications Strategy & Plan
HCP Education & Congresses
PR & Media Engagement
1
Launch Activation & Sequencing
Plan status
58
Completed
32
Not Started
1
In Progress
0
Due in next 30 days
8
Overdue
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n red = tasks at risk ·
! amber = at risk ·
✓ = complete
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Launch Dashboard Demo All Features Contact André Moa